Hiring Women Does Not Make You A Feminist

In honor of Women’s History Month and Women’s International Day, too many businesses are still claiming to support equality using performative feminism

Starbucks Case Study

To redirect Starbucks on a good path, come back to the main goal: offer to the customer the unique café experience that drove Starbucks’ past success. Starbucks wants to go back to the previous vision: passion for the business, for the customer & employees.

What Makes A Good Logo.

A logo is a graphic mark, emblem, symbol, or icon that serves as an identifying characteristic of a company’s brand. A logo is used to communicate the company’s identity and help establish the type of business it is in.

The Fundamentals Of Branding Your Business.

Branding your business can seem like an overwhelming process. Most people only focus on the tangible aspects such as their logo, brand name, fonts, and color palettes. Yet most people forget to build the whole personality around the brand. Who is your brand as a person, what are their values and purpose in the world? Who are you talking to?

Why You Need A Color Palette For Your Brand.

Use color with purpose for your web design. By understanding how colors can work together, you’ll know what to choose and when. This article will give you some of the best practices for using color palettes effectively, along with some resources and tools to help you along the way.