To redirect Starbucks on a good path, come back to the main goal: offer to the customer the unique café experience that drove Starbucks’ past success. Starbucks wants to go back to the previous vision: passion for the business, for the customer & employees.
A logo is a graphic mark, emblem, symbol, or icon that serves as an identifying characteristic of a company’s brand. A logo is used to communicate the company’s identity and help establish the type of business it is in.
Branding your business can seem like an overwhelming process. Most people only focus on the tangible aspects such as their logo, brand name, fonts, and color palettes. Yet most people forget to build the whole personality around the brand. Who is your brand as a person, what are their values and purpose in the world? Who are you talking to?
Use color with purpose for your web design. By understanding how colors can work together, you’ll know what to choose and when. This article will give you some of the best practices for using color palettes effectively, along with some resources and tools to help you along the way.