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The Ultimate Guide to Social Media Management for Your Small Business


Social media has grown in leaps and bounds, with small businesses now required to have a presence on the likes of Facebook, Twitter, Instagram, Pinterest and more. There are a lot of social media management tools out there — from simple scheduling apps like Hootsuite and Socialoomph to full-blown suites like Sprout’s — but which one is right for you? We’ve compiled the best strategies for small businesses with limited resources here.

You may not realize it but your social media accounts are probably in need of a revamp. Your Facebook page has too few likes. Your tweet count is frighteningly low. And your Google+ account is AWOL. With over 1 billion active users on Facebook and Twitter alone, there’s a huge potential for exposure if you can find the right way to market yourself on these social networks. But how do you start? The first step is knowing what to do and where to start — which we’ll help you with here!

If you’ve got a social media presence, you’ll know that it’s challenging to be everywhere all the time without being everywhere at once. Getting your message across is easy enough — but what about ensuring your profiles are always engaging and current? What’s the best way to create an effective strategy? What tools can help? How should you engage with your audience? This post will answer all of those questions and more.

What is social media management?

Social media management is the act of managing your social media accounts. This involves posting new content, responding to comments and messages, and engaging with your audience. Social media managers are often referred to as the “voice of the company.” In this role, they are responsible for monitoring, managing and executing the social media presence of a product, brand, corporation or even individual.

What is a social media manager?

A social media manager is someone who manages social media accounts for brands, as well as posting content and engaging with their audience.

Mini Lesson:

Change the way you approach social media by understanding how it is used by the average customer and how you can improve your engagement. This is about the most important part of the job. It involves responding to comments and messages on social media. These can range from constructive criticism and stranger danger posts to pleas for support and government outreach.

When should you engage with followers?

Engage with your followers as soon as they engage with your posts.

Mini Lesson:

Tell your audience what you do and what you stand for. This will help fans discover you online and increase the amount of trust your social media manager has.

The job involves managing multiple social media platforms. A lot of this involves finding and recording content and then scheduling it for posting.

How do you upload or schedule video content to social media?

Utilize the scheduling app to plan out your social media schedule. 

Mini Lesson:

Plan social media posts in advance, have clear steps and template social media content so you can find it effortless to create.

Posting and managing content on multiple social media platforms may be one of the most challenging but rewarding jobs for content planners.

Sure, creating content is tedious, time-consuming, and sometimes risky. But then, nothing is perfect. If it were, wouldn’t you want a job where you can work on it from the comfort of your own home?

These are just some of the questions you need to think about before applying to a social media job.

Reread some of the above questions about social media management and determine whether or not they apply to you.

5 social media management tips to save time and get more done

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