Hiring Women Does Not Make You A Feminist
In honor of Women’s History Month and Women’s International Day, too many businesses are still claiming to support equality using performative feminism
Author: Helene Decamps
Branding Expert, Double MBA, a decade of experience in the Luxury Hospitality Industry followed by two years in a startup and almost three years into our current Marketing Collective - BeeVibrand. Experienced SEO Copywriter using evergreen storytelling techniques backed by premium google search ranking software such as AHRefs, SEMRush, Moz and Screaming Frog. Helene has made a career out of identifying patterns and creating strategies to maximize revenue and leads.
Starbucks Case Study
To redirect Starbucks on a good path, come back to the main goal: offer to the customer the unique café experience that drove Starbucks’ past success. Starbucks wants to go back to the previous vision: passion for the business, for the customer & employees.
The Fundamentals Of Branding Your Business.
Branding your business can seem like an overwhelming process. Most people only focus on the tangible aspects such as their logo, brand name, fonts, and color palettes. Yet most people forget to build the whole personality around the brand. Who is your brand as a person, what are their values and purpose in the world? Who are you talking to?
