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Can AI images be considered Art with a capital A?

In a simple conclusion free of nuance, yes. But limiting art to that only nuance would be the end of it and humanity as we know it because what it lacks would never be able to fulfill the void left by the destruction of other creative mediums.

Misconceptions About Marketing and Web Development

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6 Misconceptions About Marketing and Web Development Takeaway: Marketing is more than meets the eye. It’s not as simple or straightforward as it seems, but if you put the time and effort into it, the pay-off is worth it.  Table of Contents No matter what the subject is, it’s totally normal that everything has some […]

How Much Does It Cost To Build A Website?

Building a website is one of the best things you can do to set your business apart from the competition. However, don’t get too ambitious and expect it to produce a huge return on investment right away. If you do, you may end up paying for features you don’t really need or waiting longer for projects to come to fruition.

Starbucks Case Study

starbucks case study branding and marketing strategy

To redirect Starbucks on a good path, come back to the main goal: offer to the customer the unique café experience that drove Starbucks’ past success. Starbucks wants to go back to the previous vision: passion for the business, for the customer & employees.

What Makes A Good Logo.

Man hand drawing logo concepts on a notebook

A logo is a graphic mark, emblem, symbol, or icon that serves as an identifying characteristic of a company’s brand. A logo is used to communicate the company’s identity and help establish the type of business it is in.

The Fundamentals Of Branding Your Business.

branding development, color palette, design, logos, tagline, brand elements, brand guidelines

Branding your business can seem like an overwhelming process. Most people only focus on the tangible aspects such as their logo, brand name, fonts, and color palettes. Yet most people forget to build the whole personality around the brand. Who is your brand as a person, what are their values and purpose in the world? Who are you talking to?

The Ultimate Guide to Social Media Management for Your Small Business

Social Media Manager working on content pillars and marketing strategy

Social media has grown in leaps and bounds, with small businesses now required to have a presence on the likes of Facebook, Twitter, Instagram, Pinterest and more. There are a lot of social media management tools out there — from simple scheduling apps like Hootsuite and Socialoomph to full-blown suites like Sprout’s — but which one is right for you? We’ve compiled the best strategies for small businesses with limited resources here.

How Important is Website Speed for Conversion?

In today’s world, people expect websites to load quickly. If your site is slower than expected, you are losing out on sales and visitors. There are many ways you can improve your website’s speed. In this article, you will learn two methods to increase the speed of your website and the benefits you will gain from it.

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