Starbucks Case Study

starbucks case study branding and marketing strategy

To redirect Starbucks on a good path, come back to the main goal: offer to the customer the unique cafĂ© experience that drove Starbucks’ past success. Starbucks wants to go back to the previous vision: passion for the business, for the customer & employees.

The Fundamentals Of Branding Your Business.

branding development, color palette, design, logos, tagline, brand elements, brand guidelines

Branding your business can seem like an overwhelming process. Most people only focus on the tangible aspects such as their logo, brand name, fonts, and color palettes. Yet most people forget to build the whole personality around the brand. Who is your brand as a person, what are their values and purpose in the world? Who are you talking to?