To redirect Starbucks on a good path, come back to the main goal: offer to the customer the unique café experience that drove Starbucks’ past success. Starbucks wants to go back to the previous vision: passion for the business, for the customer & employees.

A logo is a graphic mark, emblem, symbol, or icon that serves as an identifying characteristic of a company’s brand. A logo is used to communicate the company’s identity and help establish the type of business it is in.