The Power Of Storytelling In Marketing

It first started with a little ghost and a golden duck. I used to escape from the world by weaving stories on which I would sometimes take my little sister to help her tune out reality. To teach her to dream rather than worry. Reading served as both my source of energy and my refuge as I would allow the words to conjure up dancing colors and paint scenes inside my head.

Marketing was first about communicating a feeling through stories and images to form awareness and build passionate followings. With the ever-growing competition fuelling the Art of Psychological Warfare for your attention and memory, studying the consumer black box and buying patterns became more important than what had started it all, the storytelling.

With technology evolving at an exponential pace, so has marketing with its now daily algorithm updates across seemingly endless channels, the future getting closer to the science fiction novels I used to fantasize about. As a lover of all new and current technologies, trends, and successful marketing case studies, let me guide your vibrant brand-building journey and transform your budding business into a buzzing success.